Medienlese.com is discontinued

The media weblog Medienlese.com, part of the Zurich-based publishing house Blogwerk, will be discontinued at the end of April after almost three years. Managing Director Peter Hogenkamp told the Sonntagszeitung newspaper that this was due to the gloomy economic forecasts and a lack of prospects. The problem is that media criticism hardly attracts any advertising customers. The advantage of blogs - a clearly focused target audience - is still not enough, Hogenkamp continued.
Medienlese.com is one of a total of seven blogs published by the publishing house.
Only the gadget blog Neuerdings.com makes a profit. All other blogs have to be cross-financed with consulting mandates. As the least profitable blog in the portfolio, the media weblog had to go under. Hogenkamp would like to sell the blog so that it can be continued, it is said. He is in talks with potential buyers.