Identity for the CH Media joint venture
CH Media has been launched. Meta Design has guided the joint venture between AZ Medien and NZZ-Regionalmedien in developing its identity through strategy and creative design.
AZ Medien and the NZZ regional media together reach over 2 million customers in 13 Swiss cantons. Together, they manage and publish over 80 brands, each with its own signature. In this context, Meta Design defined and developed the new brand for CH Media in collaboration with specialists and executives from both companies.
At the heart of the brand positioning is CH Media's unique proximity to the topics and interests of the people of Switzerland. This position is also reflected in the logo: The word-picture mark with four dots was created in the style of the Swiss cross. It stands for the four media of print, TV, radio and online, as well as for connecting with people's lives, reaching them and connecting them.The CH Media brand will be launched in a first step via a nationwide campaign and presented in a brand movie on the newly designed website.
Axel Wüstmann, CEO CH Media: "The intensive process confronted us with all the central questions. As a result, we were able to clearly define the brand and its identity. We are convinced that with CH Media we have laid the foundation for a strong brand in the Swiss media market in the future."
Alexander Haldemann, CEO MetaDesign: "The opportunity to work so closely with decision-makers in brand development is always a privilege. We congratulate the joint venture team for the open and constructive debate that ultimately resulted in this distinct brand."
