Banksy in Swedish
IKEA and the agency The Smarts have responded to Banksy's shredding campaign in Bulgaria.
Shortly after the hammer fell at Sotheby's auction house in London, the painting by street artist Banksy self-destructed. A built-in shredder turned the artwork, for which 1.4 million was bid, into waste. The action caused a worldwide sensation and speculation about the background. The artist, who has kept his identity secret, stated that he had installed a shredder years ago in order to be able to destroy the painting in the event of a resale. Others suspect that the auction house was involved in the media-effective performance.
The painting "Girl with balloon" by the artist #Banksy is being auctioned off - to an unknown bidder. Then it happens. A shredder partially destroys the work of art. The colleagues from Studio London happened to be there - and filmed a potential perpetrator: pic.twitter.com/OJpBxeP7jb
- ZDF today (@ZDFheute) October 6, 2018
However, IKEA quickly turned the campaign into a motif and is advertising the Rorkar rug in Bulgaria in line with current trends. (hae)
