SFLB: PET Recycling Switzerland Shows Its Underwear
The Spillmann/Felser/Leo Burnett agency has created an ad for PET Recycling Switzerland. The ad addresses the current debate about nude hiking and offers a possible explanation for the phenomenon.
The Spillmann/Felser/Leo Burnett agency has developed an ad for PET Recycling Switzerland. The ad addresses the topic of nude hiking, which has been causing a stir not only in the Appenzell region but also in the media for quite some time. Many people don’t understand why anyone would want to hike naked, as the agency noted in a press release on Monday. That’s why the ad campaign offers a possible answer: PET bottles that aren’t returned are missing elsewhere—for example, in clothing production.
The ad appeared on Monday alongside articles about nude hikers in *20 Minuten* and *Punkt.ch*.
PET Recycling Manager: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter, Martin Spillmann (CD), Reto Clement (AD), Patrick Dubach (Copywriter), Rebecca Krausse, Stefanie Brauchli (Consultants), Larissa Bollmann (Art Buyer). Photo: Dieter Seeger.
The ad appeared on Monday alongside articles about nude hikers in *20 Minuten* and *Punkt.ch*.
PET Recycling Manager: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter, Martin Spillmann (CD), Reto Clement (AD), Patrick Dubach (Copywriter), Rebecca Krausse, Stefanie Brauchli (Consultants), Larissa Bollmann (Art Buyer). Photo: Dieter Seeger.
