Fruitcake produces explanatory film for Reifentotal.ch
Reifentotal.ch is the Swiss online store for independent tire shops. Fruitcake, which has served as the web design and advertising agency since the project’s inception, has now produced an explanatory video and commercials in collaboration with Regardez!.
The films have been online for a few days.
"From the Internet directly to the car" is the claim of Reifentotal.ch, and the store is effectively "different" from the usual anonymous tire web stores. Although customers can order online or by telephone, they do so from a selected exclusive partner of Reifentotal.ch. Without exception, these exclusive partners are members of the Swiss Tyre Group, the association of leading independent tire dealers. The tires are then fitted, balanced and mounted there. Customers only pay after fitting and also receive a free tire guarantee, effectively a form of fully comprehensive insurance (external tire damage is also covered).
The service of Reifentotal.ch is therefore more comprehensive and requires more explanation than that of conventional tire web stores. For this reason, a modern and dynamic explanatory film and commercials have now been produced. These have been used in the online store, on the websites of various partners and on social media (Facebook and Twitter) since October.
Responsible at Swiss Tyre Group: Gianni Covre (CEO), Sandra Bösch (Head of Marketing, Production D), Jean-François Chariatte (Production F). Responsible at Fruitcake: Lahor Jakrlin (concept, casting, graphics), Lara Hitz-Jakrlin (organization, coordination). Responsible at Regardez! Jürg Steudler (producer) and Bart Wasem (director). Film studio: FTK Filtechnikerkollektiv Zurich. Recording studio: Walter Rohrbach, Zurich.
