Agency at the airport develops a shaken dialog marketing campaign
Earthquakes can also cause damage in Switzerland. Special insurance, such as that offered by Helvetia, is required to cover this. The agency at the airport advertises the all-round cover by mailing.
On average, between 500 and 800 earthquakes occur in Switzerland every year. Fortunately, most of them are weak and therefore hardly noticeable. However, there is a latent danger that we could be shaken to the core again here in Switzerland. And then it gets serious. Really serious. Especially for homeowners, because very few people know that an earthquake is not considered a natural hazard in Switzerland. This means that no one is liable for any damage. In the event of an earthquake of the magnitude of the historic quake in Basel, losses of around 120 billion would be expected today. Helvetia offers its policyholders the right all-round cover for this eventuality. The same applies to other events, such as a serious accident or a chronic illness, which can also really shake people up financially. In order to sensitize their customers to the topic and to create a door re-opener for a consultation for insurance advisors throughout Switzerland, the agency at the airport developed a dialogue marketing campaign. If you want to decipher the central element, a mailing letter, you have to shake the whole thing with 6 - 7 Richter magnitudes, otherwise the text is only vaguely recognizable. The mailing encourages recipients to minimize their financial risk and sit down at the table with Helvetia to analyze their situation and discuss the choice of the right pension plan.
Responsible at Helvetia Insurance: Stephanie Benau (Head of Market Development, Sales Switzerland), Fabienne Frey (Market Development Specialist), Dominique Kunz (Market Development Specialist). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Tilman Mäder (Graphics), Miriam Egli (Text/Consulting), Julia Lüchinger (Coordination).
