Bye-bye paperwork: Equipe launches Sanagate's fall campaign
Sanagate is launching a fall campaign with a bold comic-book style that is sure to capture the target audience’s full attention during this highly competitive period. The Zurich-based agency Equipe is responsible for the campaign’s concept and execution.
Sanagate's current autumn campaign is entirely dedicated to the Swiss population's frustration with paperwork and uses it in a positive way. With the "Bye-bye paperwork!" movement, Sanagate is consolidating its positioning as the simple, digital health insurance company and calling on the target group to vent their anger via the so-called "Motzgenerator". Just answer three simple questions and the generator spits out a personal anti-paperwork statement. The statement can then be shared with friends - for example, "I'm not a full of shit".
The campaign is advertised with three humorous Motz videos and over 350 dynamic banners, among other things, with the aim of increasing performance. The semi-automated preparation method of the banners has reduced the effort required for creation and media to a minimum and the image-text combinations can be continuously tested and optimized against each other.
Microsite: Bye bye paperwork.ch
