NZZ withdraws Rainer Stadler's responsibility for the weekly media page
Rainer Stadler, the long-time media editor of the Neue Zürcher Zeitung, will henceforth serve only as an «author» for the NZZ. However, his column «In medias ras» will continue to appear weekly, as the NZZ has assured *Werbewoche*.
This was reported by the Tages-Anzeiger on Friday, citing "well-informed sources". The NZZ is one of the few newspapers that still has a media section and employs its own media editor. Rainer Stadler is one of the best-known media experts in Switzerland. He has been observing current affairs at Falkenstrasse for 29 years. According to the quoted report, the 60-year-old will only be responsible for the media page until the end of October 2018. After that, he will simply work as an "author" for the NZZ and write columns. Head of the features section René Scheu, who will plan the topics in future, will now be responsible for the media page.
The reasons for this move include the fact that Eric Gujer has not been completely satisfied with the profile of the media site under the leadership of Rainer Stadler since he took over as NZZ editor-in-chief and has been seeking changes from the outset, writes the Tages-Anzeiger.
Media site should also appeal to a younger audience
When asked by Werbewoche, Seta Thakur, Head of Corporate Communications, confirmed that the NZZ media page "will also be opened up to new formats and interpreted somewhat more broadly". Specifically, this means that in addition to Swiss topics, international, future-oriented developments in the media and digital industry will be increasingly highlighted. "In other words, topics that also interest a younger audience," says Thakur. Stadler will continue to oversee the media dossier as features editor and will continue to publish his "In medias ras" column every week. (hae)
