Plan.Net Suisse sends the Huawei P20 Pro smartphone on a canyoning tour
With «Every Day Is a New Adventure,» Plan.Net Suisse developed and produced another story for Huawei Technologies Switzerland under the overarching «Project Possible» campaign, with the goal of continuously expanding the brand’s presence. The project is designed to demonstrate that the Huawei P20 Pro smartphone delivers outstanding photos and videos even under extreme conditions.
After "A dream surprisingly comes true", the tandem flight with Miss Switzerland, Jastina Doreen Riederer, Plan.Net Suisse brings another story for the smartphone Huawei P20 Pro online with "Every day is an adventure". Laso Schaller, world record holder in cliff and waterfall jumping, was recruited as the main protagonist. He was with two Canyoneers, Martina von Dall'Armi and Thomas Eugster, in the gorge Iragna in Ticino to take spectacular photos and videos with the Huawei P20 Pro under and above water. The pictures of the gigantic waterfalls are presented on www.projectpossible.ch. Markus Bühlmann, Marketing Director of Consumer Business at Huawei Technologies Switzerland AG, says: "We are delighted that the extraordinary capabilities of the Huawei P20 Pro come across so impressively and clearly in this stirring story. It is precisely with projects like this that we underline that you can take perfect photos and videos with the Huawei P20 Pro even under extreme conditions".The two-minute video story is promoted with three trailers, which are used as Facebook Video Ads. Native advertising and collaborations with news portals also provide additional reach.
Responsible at Huawei Technologies Switzerland: Markus Bühlmann (Marketing Director of Consumer Business), Denise-Kristin Steiner (Head of Digital). Responsible at Plan.Net Suisse: Philipp Sauber (Managing Director), Micha Seger (Creative Director), Holger Schicke (Consulting and Strategy), Nadine Eggler (Consulting and Project Management), Alexandre Gaeng (Art Direction), Dario Pucci (Art Direction) and Oliver Glitz (Text and Concept). Responsible for the cinematic realization: Laso Schaller (Canyoneer and production), Martina von Dall'Armi (Canyoneer), Thomas Eugster (Canyoneer), Simon Pittet (Smartphone camera), Marco Frei (Smartphone camera), Matteo Attanasio (production).
