Komet is responsible for the new soft course of the SVP
According to SonntagsBlick, the SVP wants to win the vote on the self-determination initiative with a soft campaign. The newspaper is referring to the present subjects - created by the Bernese agency Komet.
This time, therefore, the campaign is not about white sheep kicking a black man, or minarets mutating into rockets, or posters of knifemen. At first glance, the campaign appears rather harmless. A pensive looking young woman raises a yes in the air. In addition in orange the statement "yes to direct democracy - yes to self-determination". There is not much left to remind us of the SVP, as we have perceived it up to now in terms of communication.
Thomas Matter, head of the campaign, tells the newspaper that the message is deliberately kept simple because the question of self-determination is also quite simple. Anyone who answers yes to the first can only agree with the initiative. "That is why there is no need for an aggressive campaign as in previous cases. We want a factual referendum campaign," the Zurich national councilor told the SonntagsBlick.
Alexander Segert, who was responsible for the polarizing subjects of the past, was no longer involved in the new campaign. Instead, the communications scepter is said to have been taken into the hands of the Bernese agency Komet, as SonntagsBlick knows. (hae/SDA)
