APG Traffic: New digital public transport advertising format
APG Traffic has introduced a new digital public transport advertising format called "Traffic Media Screen" in the vehicles of Verkehrsbetriebe Luzern VBL. A double screen provides passengers with stop information and news.
APG Traffic, the subsidiary of the Geneva-based Affichage Group specializing in Swiss transport advertising, has introduced a new digital public transport advertising format called "Traffic Media Screen" in the vehicles of the Lucerne public transport company VBL. The passenger information system, designed as a double screen, provides around 837,000 VBL passengers a week with all important stop information.
On the right, they are accompanied by a regularly updated online news mix of regional news, national and international headlines, weather forecasts, entertainment and services. Partners for the editorial content are Zisch, the online platform of the Neue Luzerner Zeitung, NZZ Online and MeteoNews. The 3-minute program loops are broadcast seven days a week between 5 a.m. and midnight and can also be used for commercials.
On the right, they are accompanied by a regularly updated online news mix of regional news, national and international headlines, weather forecasts, entertainment and services. Partners for the editorial content are Zisch, the online platform of the Neue Luzerner Zeitung, NZZ Online and MeteoNews. The 3-minute program loops are broadcast seven days a week between 5 a.m. and midnight and can also be used for commercials.
The introduction of the electronic passenger information system of the Lucerne public transport company VBL provides a digital advertising format.
