Neuromarketing, Microspot.ch and "Mietmaul": Advertising Week 15/2018 is here!
Issue 14/2018 of *Werbewoche* is in your mailbox. Here are the topics you can look forward to:
Neuromarketing: How to achieve an emotional boost for brands
The background and five simple tips for a successful start in neuromarketing.
Siroop on green
Following the demise of Siroop, Coop is relying on the established Microspot.ch platform for online retail. The retailer wants to tap into new target groups and gain ground on the competition by expanding its product range. Komet is supporting the change in terms of communication. The Bern-based agency created the new campaign and will also implement the other measures.
Lovely 2.0 and the Migros free-range chickens arrive
Power from the farmer: this time, campaigns for agricultural products compete in the Advertising Week Impact Check. Swissmilk cow Lovely was criticized by animal rights activists, but she continues to be well received by viewers.
Almost everything for almost everyone
Anyone who watches or listens to commercials from time to time will know Dominik Zeltner's voice well. The 38-year-old, who also performs under the name Mietmaul, is sometimes known from commercials for Galaxus and Škoda Switzerland. He offers the full vocal repertoire, from deep and smoky to calm and market-screaming.
And many more exciting articles!
