Ogilvy & Mather: Artificial hip joints advertised for Zimmer

After winning the competitive presentation, the agency Ogilvy & Mather Zurich has developed an international campaign for the medical company Zimmer. Two artificial hip joints are advertised. With statements like "You may not notice much difference here. But you certainly will after reading some of the 100 technical articles on the Alloclassic® Zweymüller® hip stem" or "At first glance, both look the same. But only one of the two has been in use for 25 years." is intended to clearly establish the quality advantage over other products with the target audience.
Special anniversary logos were also developed for the 30th anniversary of Alloclassic® Zweymüller® and the 25th anniversary of CLS Spotorno®. In addition to advertisements in medical journals, the campaign will also be continued with mailings to surgeons and with an implementation at trade fairs.
Responsible at Zimmer Schweiz GmbH: Christina Klepzig (Manager Marketing Communications), Sandro Palumbo and Xavier Langlois (Global Brand Managers Hip). Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Peter Roth (consulting), Thomas Bolliger (CD), Donat Achermann and Stephanie van Ophuisen (AD), Filippo Salmina (graphics), Markus Sidler (text).