JvM/Limmat brings radio to television for DRS 4

Jung von Matt/Limmat brings the radio experience to television for Swiss Radio DRS 4 News: Against a black screen, the voices of Martin Alioth, Urs Siegrist, Cathy Flaviano, Beat Soltermann, Max Akermann, and Fredy Hunkeler discuss politics, the economy, society, and sports. «»Sometimes we see more when we just listen,” reads the message at the end of the spots. The minimalist spots rely solely on the power of the spoken word, according to a press release from the agency. Just like the radio station itself: DRS 4 News is a pure news station, with no music and no commercials.
In addition to TV, the campaign is also featured online with banners. It can now be heard and seen in German-speaking Switzerland.
> Spot 1
> Spot 2
> Spot 3
> Spot 4
> Spot 5
> Spot 6
Responsible at SR DRS: Béatrice Merlach (Head of Communications and Marketing), Bettina Werren (Head of Promotion and Projects), Cathy Flaviano (DRS 4 News). Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Samuel Christ (Copywriter), Patrick Beeli (Art Director), Ariel Zumstein (Graphic Designer), Martin Fritsche, Claudia Camenisch, Felix Zürcher (Consultants), David Lüscher, Notarmon Buchli (Web), Erasmo Palomba (Art Buying), Panam Film GmbH (Film Production), Jingle Jungle (Sound Mix), südlich-t OHG, Munich (Post-Production).