Bud Light for (almost) everyone
Not everyone likes light beer. Advertising has finally realized this. Wieden+Kennedy presents the real beer lover.
Bud Light is not everyone's cup of tea. Little alcohol, little taste, little character. Nevertheless, the beer is popular in the USA. Partly because the word "light" promotes sales there. And because the Bud brand has always been known for good advertising. So you can sit back and relax with the Wieden+Kennedy New York commercial and poke fun at the Brit who would like a better beer. And rightly so. From an American perspective, the typical grumbling beer connoisseur is apparently still a European. Yet the country has a remarkably diverse beer culture on its doorstep. A culture that is certainly not satisfied with Bud Light. (hae)
