TBWA\Zurich stays connected to the telco market and wins UPC as a customer
Following the end of the partnership between TBWA\Zurich and Sunrise at the end of 2017, UPC has now awarded the advertising account to the agency in Zurich’s Seefeld district.
In future, TBWA\Zurich will be responsible for projects relating to UPC's advertising measures and campaigns in the B2B and B2C sectors. "We are delighted that we were able to convince UPC with our broad expertise in the telco sector and that we can continue to work in this exciting field," says TBWA\ Managing Director Matthias Kiess.
