Elton John at the rap battle
BBDO brings Elton John back to the big stage. For the Snickers campaign, which at least feels as old as the music legend.
What does Elton John actually do? Good question. Until today. Because the launch of the latest "You're not you when you're hungry" commercial provides answers. The gifted songwriter, who has incidentally sold over 450 million (!) records worldwide, has ventured out of (voluntary) obscurity with Snickers and BBDO. In doing so, he is following in the footsteps of Rowan "Mr. Bean" Atkinson - who is only marginally funny in this role - and the two great divas Liza Minnelli and Aretha Franklin, among others. Perhaps we need to ask ourselves whether the campaign should really be continued for another 100 years - but we are happy to pass the time until then with commercials like these. (hae)
