29 percent becomes 50 percent: Tamedia is now majority shareholder in Zattoo
Tamedia is expanding its stake in Zattoo International, increasing its shareholding from 29 percent to over 50 percent. This makes the Swiss media group the majority owner of the TV streaming provider.
Tamedia has held a stake in the TV streaming provider Zattoo since 2008. Tamedia has held a 29 percent stake in Zattoo International AG since 2015. Tamedia sees great potential in the Zattoo product and in the Zattoo business - both in the end customer and corporate customer business - and is therefore expanding its involvement. With Tamedia as majority shareholder, Zattoo will continue its growth course and further expand its position as European market leader. Tamedia is relying on the Zattoo team in Zurich, Berlin, Ann Arbor and Singapore and, together with Bea Knecht (founder of Zattoo) as the second-largest shareholder, will drive the further development of the company.
B2C and B2B business at Zattoo
In the end customer business, Zattoo successfully focuses on its core markets, Switzerland and Germany. The company has around two million users on its platform every month, who use Zattoo to stream over 200 TV channels (over 100 TV channels in Germany). The company has also been active in the B2B sector since 2012. Zattoo is the leading technology partner of telecommunications companies and network operators worldwide. It currently serves 20 business customers from Europe and the USA, who in turn have several million end customers without having to invest in their own infrastructure. At the beginning of the year, Zattoo opened its office in Singapore to expand its presence in the Asia-Pacific region.
Zattoo's third pillar is the ads segment. On its platform, Zattoo offers advertising space for classic digital formats such as display advertising. The portfolio also includes programmatic TV with the innovative TV advertising format Dynamic Ad Insertion (DAI) developed by Zattoo.
