The Coop newspaper presents a new online presence
With this relaunch, Coopzeitung is now taking a major step forward in the digital realm as well. Following the redesign of its print edition this spring, Switzerland’s largest consumer magazine now aims to provide a holistic, inspiring experience through its new online presence.
The digital platform is not a copy of the newspaper, but offers many added values and additional content in the form of videos, links, additional texts and recipes. In this way, the readers of the Coop newspaper, including the younger ones, should be able to be reached at any time and any place with content that is useful and entertaining for them and to interact with them.
The new Website of the Coopzeitung has a responsive design for the first time. No matter whether smartphone, tablet or desktop: The page adapts optimally to the respective end device. This makes the Coopzeitung the ideal digital companion - even on the go.
Optimized search function and new structure enable simple and intuitive operation. The blue navigation bar makes it easy to select the familiar topics. Thanks to the direct link, users can access the most popular online sections, such as contests, puzzles and recipes, even more easily,
Fresh look
Since spring, the print edition of the Coopzeitung has appeared in a new, fresh look with more reading material and new sections. This is now also reflected online and ensures a uniform look thanks to colors and fonts. The popular puzzle corner is being expanded with the relaunch. Entertainment is provided, among other things, by a daily changing "Bimaru" ("Sinking Ships") as well as the familiar prize puzzles from the newspaper: crossword puzzles, Sudoku and Binoxxo.
