Cute Raider
The latest installment in the «Tomb Raider» series will be released on September 14. The Barkley agency is featuring dogs and cats in its promotional campaign.
The new adventure of video game heroine Lara Croft is set to be another big seller in the gaming industry. As there is more money to be made in this market than ever before, people are still investing in the quality of games - unlike in other industries. Amounts that were previously only reserved for blockbuster movies. For example, the development of "Grand Theft Auto 5" cost no less than 265 million dollars. The online shooter "Destiny" was released in 2014 and cost 500 million dollars... and is said to have recouped its development costs on the very first day.
Today, games are usually advertised cost-effectively via YouTube: Trailers are watched millions of times, beta versions are tested and presented by game influencers. This leaves some budget for an unusual commercial. "Shadow of the Cute Raider" was launched on the occasion of "National Dog Day" on August 26 and shows the adventures of brave dogs, a Labrador puppy tortured by a razor - and a majestic Siamese cat on a robot vacuum cleaner. That's all it really needs. (hae)
The official trailer of the game:
