Free refill without end: Notch creates "Unlimited Bottle" for Rivella
Rivella and the mountains—they go hand in hand. That’s why Rivella, in collaboration with the long-established Swiss company SIGG, is now launching a special water bottle for all hikers: the «Rivella Unlimited Bottle.».
Owners of the exclusive bottle can fill it up with unlimited Rivella free of charge - all fall long in over 20 hiking destinations throughout Switzerland. They can also travel for free on all mountain railroads.
The idea for the "Rivella Unlimited Bottle" and the accompanying social media campaign came from Notch Interactive. The Zurich-based creative agency developed the concept and initiated the collaboration between the two cult brands Rivella and SIGG. The bottle design was also developed by Notch: The result is a special gold edition of the iconic 0.6-liter Sigg Traveler Bottle, which is produced by the traditional manufacturer in Frauenfeld.
Drink Rivella for free - unlimited
The "Rivella Unlimited Bottle" can be filled up with Rivella free of charge in over 20 hiking destinations throughout Switzerland, from Valais and Central Switzerland to the Engadine and Ticino, and also entitles the lucky owner to free use of the mountain railroads. Both unlimited, of course - as the name "Unlimited Bottle" suggests. The benefits are valid throughout the fall until the end of November.
Win a bottle every hour
The "Rivella Unlimited Bottle" can only be won and cannot be purchased. At Rivella.ch/win one of the coveted drinking bottles will be awarded every hour until mid-October. In total, almost 2,000 lucky winners will receive an "Unlimited Bottle". Winning codes to enter the competition can now be found on the lids of all Rivella Red and Rivella Blue 0.5L and 1.5L PET bottles.
Responsible at Rivella: Thomas Warring (Head of Marketing), Daniel Strobel (Head of Brand Management), David Staub (Junior Brand Manager) . Responsible at Sigg: Adrian Meili (CEO), Aline Dittli (PR & Communication Manager), Sabrina Wunderlin (Sales Manager - Corporate Gift).Responsible at Notch Interactive: Sören Schröder (Creative Direction), Marco Kamber (Social Media Journalist), Marco Klein, Gabriel Schuster (Art Direction), Romina Lemmert (Head of Content & Social Media), Mark Becher (Account Management).
