Galaxus sells new experiences from Geschenkidee.ch
The online department store Galaxus is now offering experience gifts from Geschenkidee.ch. Thanks to the addition of new retail partners, the Galaxus product range currently includes over 2 million items—and the total portfolio is expected to grow to 3 million products by the end of the year.
Digitec Galaxus is breaking new ground and adding an additional service category to its range of products. Thanks to the cooperation with Swiss retail partner Geschenkidee.ch, Galaxus customers can now find over 1,300 experience and gift ideas in the online store. The diverse event, training and travel portfolio ranges from high-heel coaching for businesswomen and e-bike tours on the Emmental cheese route to weekend trips for hopeless romantics.
"As a leading Swiss gift specialist, we are delighted to add a broad and original portfolio of experience gifts to the Galaxus range - catering for every occasion and every taste," said Maud Hoffmann, CEO of Geschenkidee.ch, in a statement. "Through the cooperation, we are opening up an additional sales channel with high visitor numbers and, above all, active, experience-hungry new customers."
With the integration of the retailer partner Geschenkidee.ch, Galaxus is adding another product category to its range. Here, Switzerland's largest online department store acts as a service intermediary, manages the product data, and handles the entire ordering and payment process. The physical delivery of the experience product takes place directly via Geschenkidee.ch.
Dealer program grows rapidly
"We only open our online store to selected retailers who share our philosophy and, above all, meet our customers' quality expectations," says Stefan Fraude, Head of Marketplace at Digitec Galaxus. "If these conditions are met, we are happy to invite our partners to benefit from our infrastructure, 15 years of experience in e-commerce, and Digitec Galaxus' reach and relevance in Swiss online retail."
Thanks to the integration of new retail partners such as the furniture and home furnishings store Teo Jakob, the sports specialists Bergzeit, Ochsner Sport and Taurus, and Geschenkidee.ch, the galaxus.ch range has now grown to over 2 million items. By comparison: at the beginning of the year, only 1 million items were available on Galaxus. The goal of Switzerland's largest online retailer is to further expand the product portfolio and to have 3 million products in its range by the end of the year.
