Recently in Russia
The Russian Tchka Bank presents itself as a partner for companies and start-ups in a rather quirky way.
Anyone setting up a company is well advised to have a reliable financial partner at their side. In Russia, for example, this is the Tochka Bank. At least if you believe the advertising. The bank prides itself on being "the best bank for entrepreneurs" (Тот самый лучший банк для предпринимателей) and offers companies an uncomplicated all-round service.
The story of the one-man delivery service told by the Voskhod agency may be rather unusual for the world of finance. And whether it generates the desired advertising impact remains to be seen. But it is refreshing nonetheless - and will be remembered. So the next time you start a business in Russia, there's only one place to go: Tochka Bank. (hae)
