Angelink: Viral promo package for Coop, Swiss and Microspot.ch/Netto24
Coop, Swiss and Microspot.ch/Netto24 have joined forces for a joint promo in which each partner benefits from the other's traffic. The promotion formats were implemented by the Zurich crossover agency Angelink.
Coop, Swiss and Microspot.ch/Netto24 have teamed up for a joint promo in which each partner benefits from the other's traffic. As
The two viral promotion formats Quattro Quiz, a multiple-choice competition, and Net-News, a supposed news portal on which companies actually offer visitors stories that they can add their own content to and send to friends, serve as the basis for this partnership campaign. Each partner runs its own relay quiz and story. The partners use banners and cross-links to recruit participants for each other.
Both promotion formats were developed by the Zurich-based crossover agency Angelink and offered as a software-as-a-service solution.
The two viral promotion formats Quattro Quiz, a multiple-choice competition, and Net-News, a supposed news portal on which companies actually offer visitors stories that they can add their own content to and send to friends, serve as the basis for this partnership campaign. Each partner runs its own relay quiz and story. The partners use banners and cross-links to recruit participants for each other.
Both promotion formats were developed by the Zurich-based crossover agency Angelink and offered as a software-as-a-service solution.
> Quattro Quiz Coop
> Quattro Quiz Swiss
> Quattro Quiz Microspot
