Clear Channel Poster Campaign for Zurich Animal Welfare: True Greatness Comes from Within
Clear Channel is currently using the "Poster for a good cause" to promote the Zurich animal welfare organization's efforts to find homes for its fosterlings. The majority of the cats and dogs pictured have already found a new home.
In Switzerland, many charitable organizations work on a voluntary basis and with modest means for causes that are hardly noticed by the general public. With the "Poster for a good cause", outdoor advertising provider Clear Channel wants to create visibility and impact for causes and support those who do charitable work every day.
Making of: The poster for a good cause
The Zurich animal welfare organization is currently attracting attention for its cause. "We motivate our partners to make a contribution too. Just like Kilian Kessler, who photographed this campaign at a charity rate," says Clear Channel. The furry models Dux, Filou, Figaro, Ronya, Mäxie and Stewie say "thank you". The two big dogs Tino and Sam are currently still waiting for their new home. (pd/ank)
Responsible at the Zurich Animal Protection: Rommy Los, Chair of the Management Board & Head of Zurich Animal House. Concept and text: Franzisca Givotti, Head of Marketing, Clear Channel. Graphic: Riccardo Midolo, Clear Channel. Models: Dux, Filou, Figaro, Ronya, Tino, Mäxie, Stewie, Sam. Photographer: Kilian Kessler. Production: Setaprint.
