Panasonic Extends Its Partnership with Swiss Ice Hockey
Panasonic is expanding its partnership with Swiss Ice Hockey: The electronics company is now an "Official Sponsor" of the Swiss Ice Hockey Federation.
The managers of both parties recently signed the contracts. The captain of the Swiss national team Raphael Diaz is the new face of Panasonic Shaver Promotion. Following a successful 2017/18 season for the Swiss national ice hockey team, Panasonic Switzerland is extending its partnership with Swiss Ice Hockey. The Japanese electronics company is now an "Official Sponsor": "We are delighted to be working together. We believe in the team and are proud to be a part of it," explains Yves Schürch, Team Leader Marketing Communication CE at Panasonic. "Our presence on and off the ice will increase: At home games, the logo will be prominently displayed on the ice and the goalies' branded blockers will also attract attention."
Reto Bürki, Head of Marketing & Sponsoring at SIHF, on the contract extension: "Panasonic and the team around Yves Schürch fit perfectly into the Swiss Ice Hockey sponsor family with their drive and ideas. We are delighted to have them on board in the future." The contract was recently signed and runs until May 31, 2019.
