Euro RSCG: Citroën à la Carte
Euro RSCG Geneva has launched an interactive promotional campaign for Citroën Suisse. With «My Promo, I Choose Myself,» customers select the offer that best suits them.
According to a press release issued on Tuesday, with this promotional idea, Citroën is tailoring its offerings to today’s spirit of individuality and self-determination. The campaign’s concept: customers can choose between three different promotions—a lease, a bonus incentive, or a trade-in offer. The campaign focuses on giving consumers a choice. Citroën aims to use this approach to spark a dialogue between the brand and its customers in a simple way.
Contact at Citroën Suisse: Franck Budel (Marketing Director), Myriam Jakir (Advertising Manager). Responsible at Euro RSCG Genève: Renaud Cusenier (Art Direction), Clément Margnac (Copy), Vincent Eichenberger (Production), Nathalie Favre, Caroline Prince (Consultants).
