Last but not least: Away with cosmetics - off to Glarnerland
The Glarus region has had a new representative since last Saturday. With his election as Mister Switzerland 2009, André Reithebuch is giving new momentum to the marketing slogan «Glarus makes you beautiful.».
While Glarnerland was previously associated primarily with the former ski racer Vreni Schneider, the Ziegerschlitz has found a new representative since last Saturday. Since the election of André Reithebuch as Mister Switzerland 2009, Grosstal has received an unusual amount of media attention. The previous marketing slogan "Glarnerland makes you beautiful", coined by the Glarner Kantonalbank and later adopted by the government for marketing purposes, seems more appropriate than ever. Anyone who has a Glarnerland sticker on the back of their car drives with pride.
The government even thanks André in advance for his role as an ambassador for the Glarus virtues to the world - the people of Glarus are not only down-to-earth and close to nature, but also dynamic and cosmopolitan. The marketing strategy fits the bill and seems more relevant than ever in times of economic crisis, when everyone is calling for a return to Swiss tradition. It remains to be seen how much Glarus charm Mister Switzerland can exude during his year in office.
The government even thanks André in advance for his role as an ambassador for the Glarus virtues to the world - the people of Glarus are not only down-to-earth and close to nature, but also dynamic and cosmopolitan. The marketing strategy fits the bill and seems more relevant than ever in times of economic crisis, when everyone is calling for a return to Swiss tradition. It remains to be seen how much Glarus charm Mister Switzerland can exude during his year in office.
