Las paredes
To promote Sacha Baron Cohen's new TV show, «Who is America?», Mexican restaurants in Belgium were bricked up.
Nobody has any intention of building a wall. Except Donald Trump. And the Happiness agency from Brussels, which carried out a fly-by-night campaign on behalf of the TV channel BeTV to celebrate the launch of "Who is America?". A provocative campaign for a provocative program. It is not known whether the restaurants concerned were involved or at least informed.
(the video of the action embedded here has since been deleted by YouTube)
Cohen (Ali G, Borat, Brüno, "Der Diktorator") slips into the roles of six new characters for the new show and conducts interviews with personalities from politics and culture. The show premiered in mid-July and will be broadcast on Sky in German-speaking countries. The cast includes an Israeli anti-terror expert, a far-right conspiracy theorist, a lecturer in gender studies and a Finnish unboxing YouTube star. (hae)
