Time as a testimonial
Y&R Group Switzerland is creating a multimedia campaign for the new Audi A6.
The many modern technologies and assistance systems in the new Audi A6 allow drivers to make the most efficient use of their time. Those who gain precious minutes on every drive can use them for the finer things in life. This promise is the focus of the campaign developed by Y&R Group Switzerland with the claim "Time for you." It is communicated credibly by an extraordinary testimonial: time itself.
In the TV commercial, for example, the voice of the personification of time is heard instead of a conventional voice-over.
https://www.youtube.com/watch?v=uC0laH1tgeA
The campaign can currently be seen and heard in print ads, on TV and radio, and on various digital advertising media. In addition, an interactive video was produced that allows users to actively shape the A6 spot in real time. In this way, the user can decide when the A6 Avant and when the sedan is shown to him.
Responsible at Audi: Livio Piatti (Head of Marketing), Olivier Pasche (Team Leader Marketing Communication), Corinne Grollmuss (Marketing Communication Manager), Andri Allemann (Trade Marketing Manager), Liliane Bernet (Trade Marketing Manager), Franziska Schmidt (Digital Content Manager). Responsible at Y&R Group Switzerland: Swen Morath (CCO), Pirmin Wyss (Strategy), Valeska Kraus, Sonja Bernardi, Julie Macé, Sandro Tschuor (Consulting), Andrei Vid (AD), Winfried Schneider (Text), An Le, Elias Zurbachen (DTP), Rafael Tucev (Programming). MediaCom: David Burow (Communication Planner), Dominik Mönnighoff (Senior Digital Communication Planner), Annunziata Passarello (Digital Lead). Programming: EyeonX.
