National holiday campaign: Metaloop distributes Valais specialties at the car shuttle
The Briger ASW agency Metaloop, in collaboration with the Association for Valais Meat Products, launched a marketing campaign at the Kandersteg–Goppenstein car ferry.
Making ideal use of waiting times at the car transport station to promote the advantages of the destination. As part of the advertising campaign, which took place on 1 August 2018 at the car transport station in Kandersteg, ambassadors from Valais handed waiting guests a tasting package with local specialties directly into their cars. The aim: to make visitors aware of the benefits and quality of products from the Leuk and Raron region.
Metaloop also supported the initiators with the associated measures, from the tasting package to the advertising brochure and the website.
