Mobiliar asks at the Locarno Festival: What if different is just right?
This marks the second time that Die Mobiliar has served as the main partner for the Locarno Festival. Under the motto «NOW – the best place to change the future» and through various communication initiatives conceived and implemented by Jung von Matt/Limmat, Die Mobiliar promotes dialogue and is actively committed to shaping a positive future.
"What if different is just right?" This is the question Mobiliar is asking us at the Locarno Festival, which takes place from August 1 to 11. The renewed main partnership with the Locarno Festival is part of Swiss Mobiliar's commitment to corporate social responsibility. The partnership stands for Mobiliar's efforts as a cooperative company to make a visible contribution to Switzerland as a country of culture, to promote dialog and to actively support positive development for the future.
Mobiliar's promise to take responsibility today and in the future also characterizes the communication measures for which Jung von Matt/Limmat is responsible. An eye-catching and surprising festival trailer encourages viewers to question the status quo in order to create something new. Jung von Matt/Limmat also designed and implemented the other communication measures in the run-up to the festival and on site.
The open spirit for meeting the challenges of the future also characterizes the offerings on site. Under the motto "NOW - the best place to change the future", prominent talk guests such as star photographer Juergen Teller will shed light on current topics from new angles in the discussion series "Locarno Talks la Mobiliare". The pavilion by Swiss artist Kerim Seiler in the "Locarno Garden la Mobiliare" will once again provide a spectacular venue for encounters and exchanges. More information about the partnership and the offer on site at Mobiliar.ch/locarnofestival
Responsible at Mobiliar Genossenschaft: Dorothea Strauss (Head of Corporate Social Responsibility), Frédéric Zürcher (Head of Marketing Communications), Natascha Moor and Zara Miladic (Marketing Communications Specialists), Patricia Zingg (Team Leader Hospitality/Project Manager Locarno Festival). Responsible at Jung von Matt/Limmat: Lorenz Clormann, Samuel Wicki (Creative Direction), Ben Staudenmann (Art Direction), Samara Leite Walt (Text), Noemi Russenberger (Graphics), Vanessa Zwinselman (Consulting), Bettina Beyeler (DTP), Cyrill Hauser (Chief Client Officer); Jung von Matt/impact (Media). External partners: Elisha Smith-Leverock (director), Florian Studer (producer, Markenfilm Switzerland), Leo Laguna (post-production, Markenfilm Switzerland).
