E-media hold the fort
According to the Goldbach Media Index (Gemi), the Internet, radio, and teletext once again stood out in March 2009 with growth in advertising exposure. While radio posted an increase of 8 index points to 257, the Goldbach Index for the Internet showed a rise of 6 index points to 445.
Gemi According to the Goldbach Media Index Gemi, the Internet, radio and teletext once again shone with growth in advertising pressure in March 2009. While the radio medium recorded an increase of 8 index points to 257, the Goldbach Index shows an increase of 6 index points to 445 for the Internet. With retroactive effect from January 1, 2008, 20 Minuten Online is now included. Teletext also increased by 5 points to 165, while the TV medium suffered a reduction of 2 index points to 444. All e-media together maintained their position at the previous month's level of 433 index points, while the index for all media remained at 191 points.
