Blockchain: hype or the next big thing? AC/DC or Grillitarians? - Advertising Week 12 is here!
The December 2018 issue of *Werbewoche* is in your mailbox. You’ll find examples of how blockchain technology is being used, the Impactcheck, and articles on how to comply with the GDPR.
Blockchain: hype or the next big thing?
No aperitif is complete without a conversation about blockchain and its impact on the economy, society and politics. However, if you believe the Gartner Hype Cycle, blockchain is still on its way to the "valley of disappointments". If at all, widespread usability and usefulness can only be expected in three to five years' time.
"A trustworthy system by design"
It was less than a year ago that Swisscom launched its subsidiary Swisscom Blockchain. The number of employees at the company, which works on blockchain projects in various sectors, has grown rapidly in recent months. Werbewoche spoke to Sven Möller, Head of ICO Advisory.
Draw in the duel of the barbecue giants
AC/DC or Grillitarier? Coop or Migros? There is no clear winner in this year's barbecue campaign duel. The retail giants share the points and are tied.
GDPR for agencies
A lot has been written about the GDPR - often in legalese. But what does the GDPR mean for tradespeople in agencies? What is possible, what is not and what is better discussed with the legal department.
Also in the current issue: Fabio Pontiggia on the media's rocky road back to "paid mode"; Patrick Beeli, Creative Director at Havas Creative, answers our 13 questions; Theophil Butz grumbles about Anibis.ch's Alex; Christoph Zimmer looks back on 12 years of corporate communications at Tamedia; Interview on contextual advertising placement; Who's Who from ComImpact, the Swiss Brand Congress and the Zattoo World Cup tournament.
The Werbewoche team wishes you an enjoyable read.
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