Stailamedia fights suicide with Shazam Connect
As the exclusive marketer of Shazam in Switzerland, Stailamedia launched a campaign in June 2018 in collaboration with the agency Havas, which was responsible for this year’s phase of the suicide prevention campaign «Talking Can Save Lives.».
With SBB and Prevention and Health Promotion Canton Zurich, as well as the support of Pro Juventute and other partners, a major cross-media campaign on suicide prevention took place this year (Werbewoche.ch reported). The target group of adolescents and young adults could be introduced to the topic of suicide prevention in greater depth through Shazam as a link between the offline and online worlds.
With the Shazam Visual Connect product, posters hung throughout Switzerland could be scanned with the Shazam app, whereupon the user was directed to a customized microsite. Here, a video clip of exactly the person depicted on the poster could be viewed. In the short clips, five young adults talk about their experiences and encourage their peers to talk about suicidal thoughts and seek help from "Die Dargebotene Hand" or "Beratung + Hilfe 147.
In addition to the Shazam Visual Connect, a Shazam Takeover, which is a rebranding of the entire Shazam app, ran throughout Switzerland to reach more teens and raise awareness about suicide prevention on 147.ch.
