Make the difference
The agency Dachcom developed the new brand identity for Oertli, a Swiss manufacturer of ophthalmic surgical equipment.
The new overall image for one of the leading international companies in the field of eye surgery is intended to make visible the precision, reliability and quality that Oertli stands for worldwide. Whether for surgeons, surgical staff, clinics or patients - the new image shows that Oertli makes the difference between a good and a perfect surgical result.
https://www.youtube.com/watch?v=JSHVsDYCgJM
The core idea of "Making the Difference" not only characterizes the external appearance of the traditional company, but is also lived internally. On a visual level, the eagle takes center stage. The symbolic power of the majestic animal stands for the company's Swiss origins as well as its keen eye.
The elegant corporate design consistently expresses Oertli's market leadership across all measures: in the form of the new website, brochures, factsheets, corporate clothing, presentation templates, video clips and the new trade fair appearance, which premiered at the International Congress of German Ophthalmic Surgeons (DOC) in Nuremberg in June 2018.
Responsible at Oertli Instrumente: Thomas Bosshard (Head of Marketing and Sales) Corinne Seitz (Head of Marketing Communication). Responsible at Dachcom: Team Rheineck / St.Gallen.
