Numéro10 refreshes Swiss cola Vivi Kola for anniversary

Vivi Kola experienced its heyday in the 1950s and became one of the most successful soda brands in the country. The brand was also a sponsor of the Tour de Suisse and the official drink of the bicycle racers. In 1986, production was halted due to competition from American colas, before resuming in 2010. The famous brand with the black and white label originates from Eglisau in the canton of Zurich and is available in certain Migros stores, in bars and restaurants in Zurich, and in pubs from St. Gallen to Geneva. Today, more than half a million bottles are sold annually. The Numéro10 agency is working on a campaign worthily celebrating the 80th anniversary of Vivi Kola.