"There are now agency dogs at KSP - I wouldn't have thought that 14 years ago"
Uwe Schlupp, founder and creative director at KSP Krieg Schlupp Partner, answers our «13 Questions.».
1. what would you work for free?
For good and sensible ideas that don't have a budget. But not too often.
2. what do you never bring to the office?
By no means, or rather, it's better to say never. KSP now has agency dogs and will soon have green plants; I wouldn't have thought that 14 years ago.
3. which print media do you privately subscribe to?
Admittedly, fewer and fewer. Annabelle and NZZ am Sonntag are all that's left. Instead, the Republik has been added digitally.
4. which advertising should be banned?
Advertising should not only be legal, but also legitimate and not harm the common good.
5. the best book you have read recently?
"The Discovery of Heaven" by Harry Mulisch.
6. what are your private TV consumption patterns?
ARD, ZDF, SRF, Netflix.
7. if you had not become an advertiser - what then?
Architect or lawyer, but I have no regrets.
8. do you agree with the popular opinion that you can't grow old in agencies, or is this a prejudice?
Experienced thinkers and craftspeople are important for efficiency, and mixed teams are more successful, so you need a few older people as well as the young ones.
9. what inspired you to enter the advertising/communications industry?
Good advertising.
10. name a campaign that has recently caught your eye in a positive way - but did not originate with you.
The Digitec campaign with customer ratings.
Which professional colleague would you take with you to a desert island?
Fortunately, my partner also works in the industry.
12. does the advertising industry receive enough appreciation for its work?
Certainly from the industry itself.
13. what was the best decision of your life?
To move to Zurich.
Uwe Schlupp founded KSP Krieg Schlupp Partner with Daniel Krieg in 2004 and is the agency's Creative Director. He previously worked in Zurich as a CD at Publicis and Weber, Hodel, Schmid. After studying visual communication in Düsseldorf, he worked there as an art director in various agencies. Uwe Schlupp is a member of ADC Switzerland.
