More time for yourself thanks to Migros Fitness Parks

The campaign had to function both as image communication and as a tactical campaign. In addition, the appearance had to be universal and applicable for different parks. The uniqueness of the offers is staged twice. In the Migros fitness parks, people find time for themselves and time for their bodies. The imagery is forward-looking, without denying the umbrella brand, and dispels the preconception that Migros Fitness parks are about mass processing. The appearance was implemented in classic campaigns (posters, advertisements, online banners), as well as in activation and dialog campaigns.

Responsible at Migros Ostschweiz: Nadja Perone, Christina Kehl. Responsible at Viaduct: Christian Ruppanner, Murezi Michael, Lea Sofia Catarina, Robert Schmidt. Photography: Phil Müller, Zurich.