(S)audi Arabia
The Hamburg-based agency Thjnk welcomes Saudi Arabian women behind the wheel.
Since Sunday evening, women have also been allowed to get behind the wheel in the last country in the world. In 2018, the time was ripe - even in a country where local women are still subject to legal male guardianship. But perhaps the many years of experience from all other countries have shown that Women behind the wheel is usually not so monstrous after all.
Audi Middle East has therefore launched a commercial celebrating the new freedom just in time for the big moment. This time, history is not being written, but driven. And since Audi has always attached great importance to its own history and traditional values, this is a nice ambiguity. Thjnk Hamburg is behind the campaign. And now women are also behind the wheel - worldwide. (hae)
