New marketing school focuses on vacation feeling
The four-day "Savoir Marketing Seminars" combine marketing know-how on strategy, ads, storytelling and generative AI with experiences throughout Switzerland designed to convey a vacation feeling. The seminars are certified by the Hochschule für Wirtschaft (HWZ).
The Further training series is designed to combine "learning and a vacation feeling", according to a press release. The seminars take place on mountain peaks, in mountain lodges or under palm trees in Ticino and combine teaching with network-building activities such as wine tastings, ibex safaris and sledging adventures. The program was designed in collaboration with experts and includes practical training in the areas of marketing strategy, storytelling, social media ads and generative AI.
"With the Savoir Marketing Seminars, we create an atmosphere in which people can concentrate fully on learning and networking without having to sacrifice relaxation and experiences. We transfer theory directly into practice - in places that are just as inspiring as the learning itself," explains Tanja Herrmann, Head of the HWZ degree program and founder of the "Savoir Marketing Seminars".
Each semester, 14 people can take part, which should ensure "individual support and personal feedback". Participants complete each seminar with an HWZ certificate, which guarantees them recognized further training.
With this offer, Savoir Marketing Seminars wants to provide an alternative to online teaching and respond to the growing demand for further training concepts that combine both quality and experience.
