In the spirit of "reduce to the max", each subject, emoticon with avatar character, stands for an indication area of Mepha's broad generics range. These striking characters are intended to provide variety in pharmaceutical communication in their own unique way. The animated avatars are supported by short key messages such as "Payable Xsundheit", "Heartily affordable", "Painless prices" and "Ask for Mepha generics."

The spots were broadcast for two weeks from the third week of October on eBoards and ePanels at highly frequented stations such as Zurich, Bern, Basel, Geneva, Lausanne, Bellinzona and other stations.

The campaign will also be accompanied by an online campaign, a public transport campaign with outdoor advertising on streetcars and buses and POS measures in pharmacies for a period of four to six weeks.

For the new "Do you know your status?" campaign, Zündstein focused on storytelling and created two animated films. Two different flirting situations end after three months with the same question: "Should I get tested?" 

The content of the HIV prevention campaign can be accessed easily, quickly and anonymously on the Mepha website. In addition to the online campaign, Zündstein also produced a guide and other POS measures for pharmacies. All information on HIV and HIV self-testing can be accessed online using a QR code.

The independent and owner-managed advertising agency Zündstein underlines its creative values with the brand relaunch: "The new agency name brings our work to the point: Zündstein stands for igniting strong ideas, which are conceived, designed and realized as digital and analog campaigns."

As before, the management will be held by the two owners Naomi Noordtzij Rippstein, Managing Partner and Sibylle Brodmann, Creative Director and Partner. The agency employs 11 permanent staff. Zündstein has a diverse client portfolio in the pharmaceutical, service and industrial sectors as well as in the non-profit sector.