The third edition of the Teads Agency Cup brought Swiss media agencies together for an evening filled with team spirit, competition, and networking.
In seven different mini-games, the teams competed for points and the coveted title. In addition to classics like beer pong and a quiz, new challenges also added extra excitement: The boxing machine required speed and punching power. In the «Dollardusche,» the teams had to catch and hold onto as many “Teads Dollars” as possible in a wind tunnel. The “Abhäng-Challenge” demanded a fair amount of muscle strength and endurance from the teams. The scoring system made every challenge count and kept the race open until the very end.
After the welcome and the team briefing, the games began at 7:30 p.m. Following the final challenges, the results were announced on stage and the winning teams were honored. The raffle for AirPods 4 among guests who had registered on-site for the audience prize added to the excitement. Afterward, everyone celebrated together, toasted to the successful evening, and continued networking within the Swiss agency scene.
Claudio Lumbiarres, Managing Director of Teads Switzerland, says: «The Teads Agency Cup has now become a staple event in the Swiss agency scene. The third edition once again demonstrated the energy, ambition, and team spirit the agencies bring to the competition. It’s especially great that the competition not only provides exciting challenges but also creates opportunities for personal interaction and new connections. I’d like to extend my heartfelt congratulations to Webrepublic on their victory and thank all the teams for this wonderful evening.»
The third edition of the Teads Agency Cup has once again demonstrated how important in-person interactions, friendly competition, and knowledge-sharing are within the Swiss agency industry.
Teads Holding Co. („Teads“) (Nasdaq: TEAD) is a leading omnichannel advertising platform that delivers measurable results for brand and performance advertisers across all screens. With a clear focus on profitable business outcomes throughout the entire marketing funnel, Teads ensures the effective use of advertising budgets. Using AI-powered predictive models, Teads optimally combines high-quality media, creative brand experiences, context-based targeting, and precise measurement solutions. Teads partners with more than 10,000 publishers and 20,000 advertisers worldwide. The company is headquartered in New York City and employs approximately 1,700 people in over 30 countries.
For more information, visit www.teads.com
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The odds are updated every 60 seconds via a live feed, and the ads are played out on digital out-of-home screens and with large-format online advertising media. In addition, TV spots and mobile bike boards are used in Basel, Bern and Zurich.
The campaign runs until the European Championship final on July 27 - hopefully with the Swiss ...
Responsible for the implementation Neu Creative Agency (creation), Detail and Publica4 (realization) and Zip Media (media) . Production Brand film; Director: Jordan Hall
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After the archaic spot "The BBQ for Makers" from 2017, the company is following up with a 50-second spot for the Samuel Bell 1869 product line - good things from back then for today. "In a time travel through different eras, our little heroine follows the coveted charcuterie specialties all the way back to the butcher shop of company founder Samuel Bell," says Davide Elia, head of corporate marketing/communications for Bell Food Group. "Great cinema establishes us as a leader in indulgence, tradition and quality. That's what sets us apart from the rest."
Bell again relied on a proven team for creation and production: Michael Fueter, Stories and Contexta. In addition to the long version, the spot is also available as a short film, especially for online and social media. Ads round off the media mix.
Responsible at Bell Switzerland: Davide Elia (Head of Corporate Marketing/Communication), Nicole Schaad (Head of Marketing Services). Responsible agency: Contexta. Film production: Stories; Yves Bollag (Executive Producer/Partner), Louis von Mallinckrodt (Producer), Michael Fueter (Director), Pascal Walder (Camera), Sören Görth (Editor), Billy Bains (Postproduction Producer), MassivMusic Amsterdam (Music), Luca Brügger (Sound Engineer), Jingle Jungle (Voice Recording). Photography: Eugen Leu & Partner. Media: ZipMedia.
The national organ donation campaign launched in 2016 under the guiding idea "Talk about organ donation" is being continued with three new spots. Once again, the complex topic is approached with lightness. The three short spots stage the topic of talking about organ donation in a refreshing family setting. The aim is to place the topic of organ donation right in the middle of life. Whether it's yoga, virtual reality or a cozy evening watching TV, family members are confronted with the topic of death in everyday situations in a surprising way - and talk to their loved ones about their decision.
Mix of measures: Talking on all channels
The campaign will also have a strong media presence in the public this fall. The new spots are the core of the communication offensive and will be seen on TV as well as online from September 4, 2017. This will be accompanied by a cross-media package of measures that will attract attention via social media channels, PR and media work, and participation in the European Organ Donation Day (EODD) on September 9, 2017, on the Bundesplatz in Bern.
Responsible at the Federal Office of Public Health FOPH: Adrian Kammer (Head of Campaigns Section), Cinzia Pastore Ferrari (Project Manager Campaigns), Susanne Nyfeler (Co-Ltg. Transplantation and Reproductive Medicine Section and Co-Ltg. Organ Donation Campaign), Christa Käser (Research Associate). Responsible at Runway West: Eva Bajer (Creative Director), Priska Bärtschi, (Text/Concept), Beat Egger (Freelance Text/Concept), Harry Woschitz (Strategy), Jürg Neuenschwander (Head of Consulting), Jan Jenny (Consulting), Dominik Krattiger (AD), Antje Karlfeld (AD Online), Vera Büsser and Valentina de Pasquale (Graphics). Responsible at Contcept Communication (PR and Social Media): Barbara Ryter, Managing Partner Daniela Zivadinovic (Senior Consultant), Laszlo Ceh (Community Manager), Hadrien Jean-Richard (Digital Media Consultant). Production spots: Shining Pictures, Sophie Toth (Executive Producer), Ari Zehnder (Director). Partner: Jingle Jungle (sound), ZipMedia (media), Xeit (web and online).
The key visual is the familiar gesture when you realize how much you could save at Migros Bank.
As a supplement and for the first time in Switzerland, cinema spots of just one second in length are being used. The "moments of insight" are placed between third-party brand commercials. The resolution follows shortly afterwards with a 13-second spot. With a total of just 16 seconds of advertising time, maximum attention is achieved.
https://www.youtube.com/watch?v=/xB-8zLEYwQg
Responsible: Karling (concept/banner/ads), Zipmedia (media), Rosas & Co (moving image), Hastings (sound).
The PKZ Group, with PKZ Men, PKZ Women, Blue Dog and Paul Kehl one of the leading and most competent fashion companies in Switzerland, focused on value, finesse and chic, according to a statement. Toni Garrn and Jon Kortajarena, two top international icons of the fashion model scene presented the new F/S collection highlights in a radically reduced studio ambience.
Star cast
Spanish top model Jon Kortajarena embodies the masculine part of the campaign. As a charismatic, elegant and likeable guy, he is the perfect casting and forms the ideal counterpart to Toni Garrn. The German supermodel not only graces catwalks worldwide, but also the covers of international high-fashion magazines such as Elle, Numéro and Vogue. She scores with her natural charisma and her unmistakable charm. As photographer, the Spanish-Dutch fashion specialist Marcel Gonzalez-Ortiz ensured the perfect realization.
The concept includes 28 key visuals that can be seen on campaign posters, advertisements, magazine and newspaper inserts, and at the POS. In parallel, different videos were produced for TV spots, for use at the POS and for the website.
Responsible at PKZ Burger Kehl & Co: Olivier Burger (owner), Simone Schäfer (communications manager). Responsible at UCM Corporate Communication: Nicolaus Zott (CEO/CD), Lisa Werger (AD), Jana Kürbiss (Key Account/Text). Photos: Marcel Gonzalez-Ortiz. Video Production: Miquel Gonzalez. Litho: UCM/Hiltl. Media: Thomas Rüttimann, Zip Media.
The portfolio has grown steadily over the past decade, Zip Media wrote in a statement Tuesday. Today, the agency employs 6 media professionals. Among its clients are Migros Bank, Swiss Life and the PKZ Group. In the current year, the agency has continued to grow with new clients such as BSI Bank, Läderach and Socar.
For their anniversary, the two owners gave themselves a new, informative website, designed according to the latest findings and usable on all devices. An important milestone was also the expansion of the SEO/SEM area, the statement continues. The search specialist Linus Oertli was hired by Zip Media at the end of 2012 for this task.
