Gemini offers companies attractive and flexible pension solutions. Whether it's a basic pension plan, a classic management solution or a 1e solution - the independent collective foundation, founded in 1977, provides support when it comes to occupational pension plans or individual investment issues. In order to further expand and strengthen brand awareness and trust among both corporate decision-makers and brokers, Zelebrand was commissioned to develop a long-term and differentiating campaign concept.
The focus is on the content and visual communication of the three decisive differentiating features of flexibility, transparency and independence. In order to dramatize these in a unique way, Zelebrand has made use of the insight contained in the name: Gemini means twins in Latin, i.e. duality, dialogue and also partnership. In the context of differentiation messages, Zelebrand says this means you can expect more from Gemini. More flexibility. More transparency. More independence. More security. And thus more is left over in old age.
Video series with managing director
The multichannel campaign will be rolled out starting in the fall. In addition to social media, animated digital banners and newsletters, print will also be used. The campaign will also be accompanied by a video series co-produced by the agency and the client, which will serve to demonstrate the campaign's value propositions and feature Gemini Foundation Board President Vital G. Stutz and CEO Bruno Marroni as the main protagonists.
Responsible at Gemini: Vital G. Stutz (President of the Foundation Board), Bruno Marroni (Managing Director), Benita Greiff (Head of Communications), Marianne Fassbind (Foundation Board/Strategic Communications). Responsible at Zelebrand International: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls (Art Direction), ZI Retouching (Image Editing/Stock Photography).
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The first phase of the repositioning focuses on the naming process, which also uses the "Creative Legal Intelligence" methodology developed by Zelebrand. This merges all brand protection aspects, including domain strategy, with the creative process and is designed to guarantee precision and quality with the greatest possible cost efficiency right from the start.
In a second step, the development of the entire brand identity up to the final omnichannel brand appearance is to take place. The first work is to be seen in the second quarter of 2023.
Autowelt Schweiz, based in Zurich, was founded in 2015 and describes itself as Switzerland's leading independent car dealer in the supercar and hypercar sector. The company is the exclusive contractual partner of the German car tuner and special model manufacturer Hofele.
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Founded by two Swiss with Greek roots, OctaveWorld focuses on olive oils positioned globally in a high-end niche with a social responsibility approach.
The name Octave as well as the entire strategic brand identity were conceived and implemented by Zelebrand International. The eight tone steps, which are representative of an octave, were the inspiration for the name.
Music plays a central role at Octave: "We support the next generation of up-and-coming musicians with at least 3 percent of our sales," explains co-founder Anastastios Ghiatras.
The "Creative Legal Intelligence" methodology developed by Zelebrand was used for the brand engineering. This merges all brand protection aspects with the creative process and, according to the agency, is intended to guarantee maximum precision, quality and security with the greatest possible cost efficiency right from the start. This also includes the appropriate global domain strategy as well as the patent protection of word and figurative marks.
"Unfortunately, brands are still too often developed in the blue without being aware of the risks of the digital age," explains Petar Dakovic, Founder and Managing Partner of Zelebrand. "With the 'Creative Legal Intelligence' methodology we developed in collaboration with Brandit, we can guarantee that both new and existing brands can move safely into the future, precisely because the right precautions have been taken from the start."
In addition, Zelebrand has already implemented the first communication measures. These include an initial website with store integration, a brand and product brochure, and a film and photo shoot. According to the agency, further activities are being planned, including additional new products that are currently in the testing phase.
Responsible at OctaveWorld Ltd: Anastasios Ghiatras (Co-Founder), Janis Papadatos (Co-Founder). Responsible at Zelebrand International: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls (Art Direction & Design), George Naskid (UI/UX), Samuel Zerbato/Z-Productions (Photography and Film), Q Switzerland/ Worldwide (Tech Consulting).
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Thanks to the latest battery technology, the Piëch GT can be charged in less than five minutes using a fast charger. With a range of 500 kilometers, this is an undisputed top value.
But the Piëch GT is about much more than just technical advancement. "The new Piëch GT is intended to convincingly transport the genes of a classic sports car into the electric age," as Rea Stark Rajcic, Co-Founder and CDO of Piëch, puts it on record. These genes have now been brought to the tarmac and duly showcased in a prototype that is as high-performance as it is visually equal.
The measures conceived and implemented in this first phase essentially include a product film, a documentary film, various photographic measures, the launch of a "Waiting List" based on a newly revised and launched web platform, and various influencer marketing activities.
The company's agile asset light approach and the orientation of Zelebrand International have worked together ideally, as Toni Piëch, Co-Founder and CEO of Piëch expresses: "Zelebrand International has developed into a valuable partner for us within a very short time. They fully understood the brand right from the start."
The various photo and film shoots were mainly produced in Memmingen, where Piëch's development center is located, including a test track. Different crews and sets were orchestrated at the same time so that the various content requirements could be met. Ralf Kostgeld, Founder and Creative Partner of Zelebrand International: "The whole team on set was blown away by this beautiful, innovative property. You can feel that in the implementation of the various measures."
Mygosh was the production partner; Zelebrand was responsible for the website and the digital waiting list in collaboration with Q, the fastest growing software agency in Europe (Deloitte Technology almost 500 TM EMEA). Q is represented in Switzerland by Zelebrand.
Also involved in the investor measures was Spiros Margaris, Advisory Board Member of Zelebrand International, venture capitalist and top global influencer in finance, fintech, AI and blockchain. His post on Twitter and Linkedin about the Piëch GT caused a sensation in the selected opinion leader target group with over 2 million impressions.
Responsible at Piëch: Toni Piëch (Founder), Rea Stark-Rajcic (Co-Founder/CDO), Claudio Gaverini (Vice President Brand & Industrial Design), Dennis Nadler (Manager Brand Experience).
Responsible at Zelebrand International/Q: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Spiros Margaris (Advisory Board/Strategic Influencer), Albert Trulls, Jerry Zimmerli (Art Direction) Samuel Zerbato (Director/DOP Documentary), Michael Oberwallner (Camera Assistant), Elia Quadri (Head Lighting/Gaffer), Claude Gabriel (Photography/Camera Making-of), Marvin Rohr (Drone Pilot), Clemens Becker (Sound Design), Q Switzerland/Worldwide (Web Development).
Responsible at Mygosh: Ilonka Galliard, Lamar Hawkins (Executive Producers Product Film), Olivier Monnard (Line Producer Product Film), Elias Ressegatti (Director Product Film), Daryl Hefti (DOP/Cinematography), Frithjof Ohm (Product Photography), Slaugtherhouse Visual Manufacturing (Post-Production), Anders Vesterdahl (Musical Arrangement, SFX, Mix), Yana Deshkova (Violinist).
For the food startup Octave World, Zelebrand International is responsible for the entire brand development. The "Creative Legal Intelligence" methodology developed by the agency, which merges all trademark aspects with the creative process, will also be used. The process includes positioning strategy, development of naming and domain strategy, brand story, brand engineering and sponsorship measures. In the first implementation phase, the focus is on the website including the e-commerce platform. In parallel, the packaging design for the entire product range will be developed and produced. In addition to Switzerland and selected EU countries, the brand will also be launched in Asia in 2021. Octave produces and curates various products, especially from the Ionian Mediterranean.
Collaboration with technology provider
Furthermore, the agency has been awarded the contract for the cooperation with a technology solution provider. In a first step, the focus is on a complete rebranding with numerous 360-degree measures as well as the multichannel market launch of a new product innovation developed over several years. The full rollout is scheduled for 2021. Spiros Margaris, Advisory Board Member Zelebrand International, is also supporting the expansion strategy in this mandate.
Ralf Kostgeld (Creative Partner), Petar Dakovic (Managing Partner) and Spiros Margaris (Advisory Board Zelebrand International) (from left)
The former Head of Brand Creation at IWC and creative director Ralf Kostgeld, who has won over 190 awards internationally, and Petar Dakovic, the former CEO of the Detail agency and Managing Director of Saatchi & Saatchi Zurich, are setting themselves up with Zelebrand International for the new demands of today and tomorrow.
"Covid-19 accelerates the digital transformation of most companies. The customer experience - especially digital - should now be designed and emotionally staged with relevance and individual experience as quickly as possible in many places. This is a great opportunity to re-capture the essence of brands. We can help with this," said ADC member Kostgeld in a statement on Thursday.
Competencies in various areas: from Luxury, to Banking, to Health
The company Zelebrand has already started its activities in 2019 and implemented projects for various clients. A brand new addition to the client list is the globally active startup SmartFrame from London. Kostgeld: "This company is a game changer and will redefine global digital image standards as well as the perception of images in general, including image security. We are very excited about this collaboration." Zelebrand is responsible for the positioning as well as the global brand rollout, which will take place in phases.
SmartFrame Technology - enhanced presentation, Image security & analytics
Spiros Margaris, the world's number one influencer in fintech, AI and blockchain, joins the advisory board, according to a statement. The venture capitalist and futurist is the only one in the world to have been awarded the "Triple Crown" by Onalytica. Ralf Kostgeld comments: "We are proud that Spiros fully contributes his profound knowledge and insights regarding future technological developments and new business optimizations to Zelebrand International. An added value that we are happy to pass on to our customers."
Center: Spiros Margaris, the only person in the world to have been awarded the Triple Crown by Onalytica.
Furthermore, Dakovic and Kostgeld are on the Advisory Board of Q Ltd, the fastest growing software agency in Europe according to Deloitteam. "From UX to Web Development to Enterprise Solutions, thanks to our unique partnership with Q, we have direct access to over 100 top developers and UX designers and are able to meet all requirements both qualitatively and economically and offer unique solutions," says Petar Dakovic.
Creative Legal Intelligence
Another key partner with Swiss roots is Brandit, one of the leading international service providers in online brand protection and domain services, a topic of increasing relevance every day. Petar Dakovic: "Ultimately, it's about understanding the Big Brand Impacting Picture right from the start. The more bridges and fewer trenches, the more efficient the workflows and the more successful our customers. That's why we integrate legal into our processes right from the start."