Asmiq has been offering services for magazine and newspaper publishers since 2018 - software for subscription management and customer service management. Now, at the end of the year, the subsidiary of Swiss Post is to come to an end; despite great efforts as well as solutions in demand, it is not possible for the company to offer and further develop high-quality services in the Swiss media market in a way that covers costs, the company announced. Asmiq therefore intends to cease operations at the end of 2023 and close its sites in Morges, Chur, Zurich-Altstetten and Olten.
This would mean 25 employees would lose their jobs, which Asmiq and Swiss Post greatly regret, according to the media release. As part of a consultation process, employees can make suggestions on how the planned closure could be avoided.
No positive development possible
Asmiq's goal was to strengthen newspapers and magazines with efficient subscription management - but the environment in the Swiss media market had not developed as expected. In particular, the need for a modern Swiss subscription management solution was less than expected. In addition, the market for digital subscription solutions is increasingly international and competitive pressure is high. As of the end of October 2022, Asmiq had lost two major orders, and a site analysis had finally shown that a positive economic development of the company was not possible in the current market environment.
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Reports from Germany and abroad, portraits, interviews and columns are an important part of Annabelle. Now the department is getting a new head: Paula Scheidt is to be the new head of department and, as a member of the editor-in-chief, will also be jointly responsible for the journalistic direction of the title. The current deputy editor-in-chief From April 2023, Barbara Loop will be Editor-in-Chief of Annabelle.
Since 2014, Paula Scheidt was responsible for The magazine active. Her texts have won several awards, including the German Reporter:in Prize and the Zurich Journalism Prize, of which she has been a jury member since 2021. As of 2018, she conceived stories and columns as an editor, supervised authors and produces in print and online. She studied political science, economics and psychology at the University of Zurich and graduated from the Berlin School of Journalism. She worked at the NZZ and as a freelance journalist, among others for The time. In addition to her journalistic work, she co-founded the Reporter:innen-Forum Schweiz and the Pro Quote association, which promotes equality for women in the media industry. She teaches at the MAZ in Lucerne and at the Zurich University of the Arts.
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Michael Sprecher, Head of Magazine Publishing, is leaving CH Media at his own request as of summer 2022. The advertising and publishing specialist started as Head of Magazine Publishing at AZ Medien in 2017. At the beginning of 2021, he took over the management of the entire magazine portfolio of CH Media, the joint venture between AZ Medien and NZZ Regional Media. In this function, he was responsible for the successful integration of the titles We parents, cooking, residential review, HK building technology, ET electrical engineering. and Planner installer into the organizational structure of CH Media. Now Michael Sprecher wants to refocus and dedicate himself to new projects. Planning for Michael Sprecher's successor will begin in the next few weeks.
"Michael Sprecher has brought together as well as decisively focused CH Media's magazine division in Aarau with his in-depth expertise and many years of media experience. I would like to thank him sincerely for his very dedicated work and wish him only the best for the future," says Roland Kühne, Chief Operating Officer and member of the CH Media Executive Board.
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