YOC Switzerland implemented and delivered an interactive brand awareness campaign for the electric BMW i7 model - combining technology and mobile creativity.
The Ad Format combines two formats, the "YOC Understitial Ad" and the "YOC Mystery Scroller" within a page. The user is first presented with the full "YOC Understitial Ad" is displayed, if he navigates further down the page, the "YOC Mystery Scroller" activated. The same change occurs when the user scrolls back to the top of the page. This recurring placement is designed to maximize the visibility of the BMW brand without compromising the user's experience.
In addition, the campaign is equipped with the Infopoint feature, which enables the user to independently activate further video content by touch impulses on the cell phone. This allows the various special features of the all-electric BMW i7 to be presented and experienced. The campaign was launched in the first weeks of November in all three national languages and selected by audience targeting according to interests and demographics.
Responsible at BMW: Fabian Schlatter (Manager BMW Advertising). Responsible at Dentsu Switzerland: Arianita Shabani (Digital Consultant), Christina Michel (Senior Client Service Manager). Responsible at YOC Switzerland: Monika Jokovic (Senior Manager Sales), Joshua Ulmann (Creative Solution Manager).
]]>
The product offerings of the two companies were merged, so that Yoc now has a broad product range of high-impact advertising formats developed in-house. Numerous Swiss premium publishers were integrated with their inventory into Yoc's own supply side platform VIS.X.
The first campaigns or programmatic deals with YOC high-impact advertising formats were delivered cross-device as Yoc Sitebar/Yoc Understitial Ad for the Swiss advertisers Audi, Volkswagen and Zuger Kantonalbank.
The company's own Yo Studio unit already adapts special advertising formats for well-known Swiss advertisers. The Swiss team was expanded by several digital specialists in order to meet the significantly increased demand from customers. At the same time, the name was changed to YOC Switzerland in the commercial register - the launch event with the complete Swiss supply and demand side is being prepared for August 2022.
Patrick Stüssi, Managing Director Yoc Switzerland on the integration of the Swiss team into the Yoc Group: "With VIS.X we are solving a market problem. VIS.X is a new, unique technological supply-side advertising platform that makes high-impact advertising formats tradable programmatically. Through Private Marketplaces, we bundle advertising inventory with YOC's own products in a holistic auction, offering buyers all relevant products in one transaction. Our technology unlocks the full potential of programmatic advertising: this is exactly what makes VIS.X the ideal platform for effective digital advertising."
"It is wonderful to see that the Swiss digital market has been waiting for exactly such an offer. Using Private Auctions or Preferred Deals via VIS.X, our customers now get preferential access to Yoc high-impact formats - and entirely without manual adjustments to the buyer's DSP. The technology layer in VIS.X transforms regular advertising media into high-impact rich media ad formats for every transaction," says Dario Piccinno, Managing Director YOC Switzerland, describing the advantages of the Yoc Group's product offering in Switzerland.
]]>