Santos comes from the Swiss marketer Admeira. There, he helped build the Programmatic team and served as an internal and external consultant. He has several years of experience in the advertising technology industry and previously held various positions at online marketer Stailamedia. Most recently, he was in charge of the Programmatic division and was responsible for developing and building business partners in this area. Furthermore, during his time there he specialized his knowledge in digital marketing systems such as SSP, DSP and DMP. Since 2017, Santos has been a member of the IAB Switzerland Programmatic Focus Group.

By opening an office and deciding to hire industry experts like Santos in the region, Xandr is underlining its intention to expand its offering in Zurich. Since 2014, the advertising company has also had a branch in Escublens near Lausanne, which now employs 13 people.