Winterhilfe Archives - m&k https://www.markt-kom.com/en/tag/winterhilfe/ The creative side of the economy Fri, 24 Jan 2025 15:29:23 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Winterhilfe Archives - m&k https://www.markt-kom.com/en/tag/winterhilfe/ 32 32 Studio Thom Pfister und Winterhilfe fordern «Gesundheit für alle» https://www.markt-kom.com/en/kreativity/kampagnen/studio-thom-pfister-und-winterhilfe-fordern-gesundheit-fuer-alle/ Fri, Jan 24, 2025 10:24:01 +0000 https://www.markt-kom.com/?p=229460

Winterhilfe supports people living on the poverty line in all regions of Switzerland. Over 50,000 people throughout Switzerland receive over CHF 14 million in Winterhilfe benefits every year. The national aid organization relies on donations to finance its work.

The digital fundraising campaign launched last calendar year was created by Studio Thom Pfister and builds on last year's campaigns. 15- and 6-second animations show how you can achieve a lot with very little. The concept is based on the idea that "not everyone can afford health". The concise and easy-to-understand illustration style also characterizes this year's donation campaign. It was launched on July 1, 2024 and is played out via the tried-and-tested channels YouTube, Facebook, Instagram and Google. According to figures, impressions have already increased by 12% in just one month since December 2024.

Responsible at Winterhilfe: Monika Stampfli (Managing Director Winterhilfe Schweiz), Esther Güdel (Head of Communication Winterhilfe Schweiz), Florence Regad Buholzer (Responsible for Marketing and Communication Suisse Romande). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Project Management/Text), Marianne Schoch (Consulting), Roland Zenger (Art Director), Sharon Moor (Graphic Design), Daniel Hackiewicz (Graphic Design & Web Development), Sandro Jungi (Clockwork, Online Marketing), Jerome Diktas (Clockwork, Media Coordinator), Martin Lehmann (Bluebox, Sound).

]]> Wenn der Lohn nur fürs halbe Leben reicht – Studio Thom Pfister für die Winterhilfe https://www.markt-kom.com/en/kreativity/kampagnen/wenn-der-lohn-nur-fuers-halbe-leben-reicht-studio-thom-pfister-fuer-die-winterhilfe/ Mon, 12 Sep 2022 10:10:19 +0000 https://www.markt-kom.com/?p=186002  

Winterhilfe supports people in all regions of Switzerland who live on the poverty line. More than 50,000 people throughout Switzerland receive benefits amounting to over 14 million Swiss francs per year. To finance its work, Winterhilfe relies on donations.

The campaign by Studio Thom Pfister builds on last year's campaign and continues it consistently. 15- and 6-second animations point out that there are people in Switzerland whose wages (despite work) are only enough for half of life. The concept is based on the idea of "in Switzerland there are no half measures" and shows in simple illustrations that these half measures do exist. This year's national campaign will launch on September 5 and will be played out across YouTube, Facebook, Instagram and Google. The digital campaign will be flanked by radio spots and TV spots on Léman Bleu and Canal 9.

Responsible at Winterhilfe: Monika Stampfli (Managing Director Winterhilfe Schweiz), Esther Güdel (Head of Communication Winterhilfe Schweiz), Florence Regad Buholzer (Responsible for Marketing and Communication Suisse Romande). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting/Text), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Kim Wüthrich (Illustration), Juli Martinelli (Graphic Design). Responsible online marketing agency, Clockwork Digital: Sandro Jungi (Founder). Responsible recording studio, nice noise: Bobby Gertsch (consulting, concept, production), Nadja Ender (consulting, lyrics, booking, administration), Jonathan Schudel (production audio/video), Alex Anderfuhren (production audio/video)

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