Wie geht's dir Archives - m&k https://www.markt-kom.com/en/tag/wie-gehts-dir/ The creative side of the economy Mon, June 16, 2025 1:29:18 PM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Wie geht's dir Archives - m&k https://www.markt-kom.com/en/tag/wie-gehts-dir/ 32 32 Neu: Früchte frittieren für eine gesunde Psyche https://www.markt-kom.com/en/kreativity/kampagnen/neu-fruechte-frittieren-fuer-eine-gesunde-psyche/ Mon, Jun 16, 2025 08:59:20 +0000 https://www.markt-kom.com/?p=236106

Mental health affects us all: every second person suffers from a mental illness at some point in their lives; we all experience mental stress from time to time. Strengthening the psyche and recognizing problems at an early stage is worthwhile - on an individual, social and economic level. The "How are you?" campaign aims to make a contribution to this.

On behalf of Health Promotion Switzerland, the campaign has been implemented for many years by the Pro Mente Sana Foundation in collaboration with numerous cantons and organizations throughout German-speaking Switzerland. The new campaign phase was developed with the Neu agency, which won the multi-year campaign budget in a multi-stage agency evaluation with a strategy and creative pitch.

After the previous phases of the campaign were strategically aimed at removing taboos, raising awareness and talking about one's own feelings, the focus is now on six impulses for strengthening mental health: cultivating relationships, discovering new things, paying attention to lifestyle, recognizing self-worth, seeking conversation and accepting support. Their effectiveness is proven - and intuitively easy to understand.

This intuitive comprehensibility is also a challenge for the campaign. In order to convey the unsurprising impulses in an eye-catching way, they are combined with humorous examples in the campaign. On the one hand, these are intended to motivate people to engage with the issue and, on the other, to associate the topic of mental health, which is still suppressed by many, with a zest for life, joy and energy.

The relevant topic should appeal to a broad target group. Particular attention was paid to a younger target group in the creative and media-strategic development of the campaign. This group is the most flexible in terms of behavioral patterns and is also in a phase of life that brings many new challenges and therefore also psychological stress.

The campaign is being launched these days with a broad-based poster campaign and numerous digital measures. Designed to run for several years, the measures will be expanded and further developed, as well as activated via suitable channels to suit the context, time and target group.

Responsible at the campaign office "Wie geht's dir": Norina Schwendener, Svenja Sutter. Responsible for the sponsorship of the campaign: Tamara Estermann, Canton of Lucerne; Muriel Langenberger, Pro Mente Sana; Michael Müller, Health Promotion Switzerland; Annett Niklaus, Canton of Zurich; Denise Rudin, Canton of Graubünden; Corina Schweighauser, Canton of Basel-Stadt. Responsible at Neu Creative Agency: Andrea Braschler, Simon Rehsche, Nico Ammann, Nicole Vizcardo, Pian Gumpp, Fadi Nemr, Adriana Stepanov, Maison Fitzgerald. Image processing: Patrik Rohner. Media: Mediaplus Suisse, Swiss Online Publishing.

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