Fair Trade Town is a campaign to promote fair trade. Cities and municipalities are recognized for their commitment to fair trade. The special thing about Fair Trade Town is that every individual can become active. The population, companies, institutions, stores, restaurants, hotels, media and politicians can make a contribution and together fulfill the criteria for the award.
The campaign was initiated by Swiss Fair Trade, the umbrella organization of fair trade organizations in Switzerland. Werbekontor has created a communication presence for Fair Trade Town that is based on the Swiss Fair Trade image but is still independent. In addition to letterheads, flyers in three languages, dispensers and roll-ups were also produced.
The heart of the campaign is the interactive web platform Fairtradetown.chon which every town and municipality in Switzerland has its own Fair Trade profile, which can be updated on an ongoing basis. A map of Switzerland shows which city/municipality is already a Fair Trade Town or is applying for the award. The aim of the campaign is to award around 55 Swiss towns and municipalities by 2018, thereby involving over 1 million people.
Responsible at Swiss Fair Trade: Sonja Ribi, Managing Director of Swiss Fair Trade. Responsible at Werbekontor: Patricia Heyne, Tom Schaich, Stefan Senn, Brenda Bär, Kevin Eggli. Technical implementation: Kampaweb. Print: Steudler Press, Birkhäuser+GBC
Falken is also scoring points in the retail trade with a special fan campaign: 65 different fan ribbons with popular first names and World Cup participating countries as well as a special "Hopp Schwiiz" motif are available to collect. The ribbons can be exchanged on the Falken brewery's Facebook page.
Werbekontor conceived and implemented both the collection campaign and the complete packaging design, as well as designing POS material, a cooler bag, a rubella label for the catering trade and a beer shampoo with the same look.
Responsible at the Falken brewery: Markus Höfler (CEO), Marina Sepp (Head of Support Marketing & Sales). Responsible at Werbekontor: Tom Schaich, Patricia Heyne, Stefan Senn, Brenda Bär, Pascale Rippstein, Anna Kunszenti. Litho: Exacta Pro.
The message is clear: pet owners never pay too much at Fressnapf - even though they benefit from the high level of advice and wide range of products offered by a specialist retailer. With this campaign, Fressnapf Switzerland is breaking new ground: away from aggressive discount campaigns and towards transparent low prices. In this way, Fressnapf wants to clearly differentiate itself from the competition and position itself as the price leader in the pet supplies market, according to a press release. For the campaign, Werbekontor produced a wealth of different POS advertising materials and an offer flyer in record time. A product pyramid as a key visual communicates that the low price guarantee applies to the entire range and at the same time shows the breadth of Fressnapf's product range. The campaign is supported by radio and TV commercials.
Responsible at Fressnapf Switzerland: Michael Trapp (Managing Director), Sven Girmendonk (Deputy Managing Director and Head of Sales), Silvano Bassotti (Head of CM and Member of the Executive Board), Eveline Stocker (Head of Marketing). Responsible at Werbekontor: Tom Schaich, Patricia Heyne, Brenda Bär, Cédric Delay, Anna Kunszenti, Cornelia Gabrielli. Photo: Eugen Leu & Partner. Radio/TV production: City Studios Basel. POS design: Attilio Meyer. Print: Ziegler Digital.
The packaging design was realized by the Basel agency Werbekontor. The training camp team consists of the 50 cl can in a six-pack, 12-pack 33 cl, 20-pack Harass 50 cl and a practical cool bag with space for two six-packs. The European Championship edition of Falken is available from retailers and restaurants in the Schaffhausen region.
Responsible at the Falken brewery, Schaffhausen: Markus Höfler (CEO), Hans-Peter Schneider (Head of Marketing and Sales). Responsible at Werbekontor, Basel: Tom Schaich (overall responsibility), Tania Elcome, Claude Reichmuth, Brenda Bär (art direction). Litho: Exacta Pro, Arlesheim.
The agency was founded by Tom Schaich at the beginning of May. Schaich was previously Managing Director at Favo Werbeagentur and Client Service Director at Scholz & Friends Basel. In addition to Fressnapf Switzerland, Werbekontor's clients include SBB Cargo, Immobilien Basel-Stadt and the Falken brewery.